Elevator Pitch

This week for the $100 Challenge, I had to create an elevator pitch on how I would present the idea to someone in about a minute or less. I struggled with this a bit, as the idea was how to present the idea to a potential investor, but the business I'm starting will not need any capital. I chose instead to pitch the idea to potential clients and possible investors. My pitch focused on the need for an affordable option for professional portraits. I do not think only people with hundreds of dollars to spend should have the ability to have quality keepsake portraits of their children. This is something many people desire, but a lot of people simply cannot afford. I want to make the option affordable. I recognize that doing it for such a low cost will not bring in significant revenue, and likely will not create a living income for my family. However, since I have been out of the industry for several years, this small business will give me the chance to gain recent practice, and I can choose to offer full packages at a higher rate in the future. I am hoping I will be able to complete three sessions per week, throughout the summer. This goal will help me reach the requirement of earning over $100, and I'm hoping at the end of summer, I may be able to continue and provide some portrait sessions in the fall months, when the leaves change color, and children are going back to school. With the response I received from my social media poll, I will be able to accomplish this goal with minimal advertising and strictly marketing via word-of-mouth after my initial post.