Tuesday, June 26, 2018
Kiva crowdfunding search
This week we searched the Kiva website to find a borrower to whom we will donate our profits from the $100 challenge. I have not been feeling extremely motivated to market for clients to purchase photography sessions, which is my Challenge business. However, after I selected an individual borrower, I realized I felt motivated to work harder to obtain more clients, so I can donate more money to Charles Otieno in Kenya. I know I have a strong desire to serve others, but I was a little surprised by how motivated I feel, realizing that I could potentially earn enough to get him at least halfway to his goal. If I continue the business for another month, I could potentially lend him even more. This is exciting for me...much more exciting than earning money for myself. I hope to lend him as much of his desired $300 as I can in the next month, as I will be donating my profits from the Challenge business to him, so he can repair his mechanic's equipment.
The readings this week focused on customers, and how to make processes and operations that ensure excellent customer satisfaction. I read about Stew Leonard, who decided to scribe his customer service policy on a granite slab right by the front door of his store: The Customer is Always Right! He adopted that policy after a negative encounter with a customer, and has implemented at all of his locations. Most importantly, he trains his employees to follow that policy, as in the readings, I learned is a critical step. If the owner of the business wants his business to follow the specific procedures and policies that make that company unique and desirable, the owner must train his employees well, and be consistent in defining the policies.
It is important to find obtain customer feedback, in order to make any changes that will improve the customers' experience. Utilizing, surveys, follow-up calls, mystery shoppers, or whatever method is best suited to the company or service, a business owner can get a feel for how his business is perceived from the customers' perspective. This information is helpful in developing policies and processes that will improve the customer experience.
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